Fintech Market Tendencies Overview With the Ukrainian Fintech Catalog 2025

Meet Webitel in the Ukrainian Fintech Catalog 2025! The Catalog is a leading overview of the fintech market, featuring detailed statistics and analytics, as well as comments from financial top managers. It serves as a valuable venue for companies to share their professional experiences and make an impact on industry development. We are happy to be part of the global fintech ecosystem and help local and international financial and insurance companies and banks build, diversify, and automate client communications, as well as automate and power contact centers with Webitel products and services.

This year, Fintech Catalog united 257 companies in 18 market areas and presented the key tendencies and perspectives of the Ukrainian fintech industry. Ukrainian business has demonstrated adaptability, resilience to external challenges, flexibility, and an innovative approach.

Let’s take a look at the main moments of the study:

• 18% of companies have female founders

• 7 new companies appeared on the market during the last year

• 76% of enterprises passed the break-even point

• 84% of companies are self-financed

• 38% of respondents operate in the global market

• Top three fintech market segments: Technology and Infrastructure (28%), Payments and Money transfer (18%), and Personal and consumer lending (10%).

Technologies and innovations

According to the study, the most popular technologies have remained the same for several years in a row. These are API (used by 71% of companies), Artificial Intelligence (43%), chatbots (42%), and cloud services (39%). Meanwhile, 90% of companies claim AI is the most promising technology for the Ukrainian market in the near future.

According to Oleksii Shaban, Deputy Governor of the National Bank of Ukraine, ‘in 2025, another key trend emerged – the active introduction of artificial intelligence (AI) into financial services. AI is gradually being integrated into financial processes, opening up new opportunities for automation and improving customer service…’

Our team also observes the growing interest of customers in artificial intelligence and API technologies, as well as chatbots for automating and optimizing contact center operations. Webitel offers clients numerous services based on AI, Machine Learning, Speech Synthesis and Recognition, and other technologies, which help significantly speed up the processing of consumer requests, set up and automate omnichannel communication with customers, and optimize contact center resources:

• AI dialers – automated dialing programs helping speed up contact base processing, effectively perform contact center tasks, and keep high agent productivity;
  

• AI AMD – answering machine recognition service that allows performing ‘machine’ / ‘human’ recognition at the level of 96% proven recognition, allowing the company to save budget significantly and direct only successful calls to agents;
  

• Chatbots and chat platforms – branded digital assistants that provide 24/7 omnichannel customer communication via website chat, WhatsApp, Facebook Messenger, Instagram, Viber, Telegram;
  

• REST API, Webhooks, SQL, Mobile SDK, and other integrations for flawless contact center and business operations;
  

• Multilevel inbound and outbound IVR – multilingual voice information services that help tell about the company and its services, remind customers about credit payments, offer new products and services, and perform other contact center tasks without or with partial agent participation;
  

• STT/TTS – transcription of calls and messages into text/voice;
  

• Automated call evaluation using popular AI applications;
  

• Telephony and chat modules, embedded in client applications, allow customers to call and send messages to the contact center directly from the app interface.

Learn more about Webitel’s capabilities for building, optimizing, automating, and developing your contact center. Tell us about your project, and we will be happy to answer your questions and offer the optimal products and services for high call center performance and noticeable business growth.

We are grateful to the study authors and partners for the opportunity to share Webitel’s expertise, participate in the formation of a powerful fintech community of professionals, and contribute to the industry development.